Our generous women
CEO, Auckland Foundation
5 July 2017
Women are becoming more and more influential in philanthropy, as earning power and financial independence grows. They control more of the financial pie than ever before and this is set to rise with a huge wealth transfer on the horizon and women set to be significant winners.
Research tells us that women tend to view money in terms of personal security, freedom and a way to achieve goals – so does it translate that women’s giving is different?
While there is no New Zealand specific research, some studies in the US have looked at philanthropy from this perspective. The findings say that women tend to be more altruistic and empathetic, partly because of the way they are socialised regarding caring, self-sacrifice and the well-being of others. The research also suggests that women tend to give to promote social change or help others who are less fortunate. In addition, they found that women are nearly twice as likely as men to say that giving to charity is the most satisfying aspect of having wealth.
There is another characteristic of women’s philanthropy that has emerged globally and that is collective giving. The collective giving model pools individual dollars to make significantly larger grants, allowing people of all levels of wealth to participate in big gifts. It appeals to women because it is a flexible, grass roots model that taps into several emotional drivers of women: creating relationships and community as well as working together for common causes.
Around the world Community Foundations have fostered the growth of Women’s Funds – large collectives that use their pooled funds to make significant grants. Many focus their grant making on women and girls in their community, applying a gender lens to create greater equity. This acknowledges that women face different kinds of economic and social challenges, which require different solutions.
In New Zealand, Community Foundations are exploring launching a similar focus on women’s giving. We’d like to bring like-minded generous women together to learn, collaborate, and make a difference in our communities – while also having some fun!
Auckland Foundation are inviting interested people to attend a breakfast on July 14th to hear about what makes women’s giving different and the vision for this new network and fund. To become involved and for further details email firstname.lastname@example.org