What are the motivations behind Philanthropy?
Everyone’s motivations are different. While many people are motivated by a desire to make a difference others can be motivated by gratitude, or wanting to leave a lasting legacy.
Key motivators in philanthropic giving, identified by research, include:
- Faith or religion
- In memoriam – or leaving a legacy in memory of a loved one
- Effective tax management
- Leave a legacy for the world
Philanthropic giving can be a warm client conversation about:
- Community impact
- A desire to give back
- A passion for a cause
- A reassurance that wealth will be used wisely