What are the motivations behind Philanthropy?


Everyone’s motivations are different. While many people are motivated by a desire to make a difference others can be motivated by gratitude, or wanting to leave a lasting legacy.

Key motivators in philanthropic giving, identified by research, include:

  • Values
  • Tradition
  • Faith or religion
  • Gratitude
  • Experiences
  • In memoriam – or leaving a legacy in memory of a loved one
  • Effective tax management
  • Leave a legacy for the world
  • Recognition

Philanthropic giving can be a warm client conversation about:

  • Community impact
  • A desire to give back
  • A passion for a cause
  • A reassurance that wealth will be used wisely

How can your clients give?